A step-by-step guide to building landing pages that turn visitors into customers — from planning your content to choosing the right structure, writing compelling copy, and going live. Plus, how AI can do most of the work for you.
No credit card required • 500,000+ websites created • Publish from $12/month
A landing page is a standalone web page designed for one specific goal — getting a visitor to take action. That action might be signing up for a service, requesting a quote, booking a consultation, buying a product, or downloading a resource. Unlike your homepage, which tries to serve everyone, a landing page speaks to one audience about one thing.
Every business that advertises online — whether through Google Ads, social media, or email marketing — needs landing pages. Sending ad traffic to your homepage is like sending every customer through the same door regardless of what they're looking for. Landing pages match the visitor's intent with a focused message, which is why they convert 2-5x better than generic pages.
Whether you build it yourself or use a tool, these are the components that separate landing pages that convert from ones that don't.
Your headline is the first thing visitors read — and for most of them, it determines whether they stay or leave. A good landing page headline states exactly what you're offering and who it's for. Not 'Welcome to Our Website.' Instead: 'Affordable Tax Preparation for Small Business Owners' or 'Same-Day AC Repair in Phoenix.' Be specific. Be clear. Say what you do.
The subheadline supports your headline with a bit more detail. If the headline says what you do, the subheadline says why it matters. 'Get your taxes filed in under a week — no surprise fees, no confusing forms' or 'Licensed technicians, transparent pricing, and a satisfaction guarantee on every repair.' This is where you start building trust.
Every landing page needs one primary action you want visitors to take — and it should be obvious. 'Get a Free Quote,' 'Book a Consultation,' 'Start Your Free Trial.' Don't give visitors five different things to do. One goal, one button, repeated throughout the page. The CTA button should stand out visually and use action language.
People trust other people more than they trust your marketing copy. Testimonials, review counts, client logos, case studies, 'trusted by X customers' — any evidence that other real people have used your product or service and had a good experience. Even one genuine testimonial is better than none.
Don't just list what your product does — explain what it does for the customer. 'AI-powered scheduling' is a feature. 'Never double-book an appointment again' is a benefit. Visitors care about their problems, not your technology. Lead with the outcome they'll get.
A landing page should look professional but not cluttered. Plenty of white space, a clear visual hierarchy, readable fonts, and a color scheme that doesn't fight for attention. Remove anything that doesn't serve the page's one goal — no sidebar, no unrelated links, no distracting navigation. Every element should push toward the CTA.
Over 60% of web traffic is mobile. If your landing page doesn't work perfectly on a phone — fast loading, easy to read, easy to tap the CTA button — you're losing the majority of your visitors before they even see your offer.
You don't need to be a professional copywriter. Follow these principles and your landing page will outperform most of the internet.
Don't open with 'We are a leading provider of...' — nobody cares. Start with the problem your customer is facing. 'Tired of spending weekends on bookkeeping?' 'Can't find a reliable contractor?' Meet them where they are, then present your solution.
Landing page copy should sound like a real person explaining something to a friend. Short sentences. Plain language. No jargon, no corporate speak, no buzzwords. If you wouldn't say it in conversation, don't put it on your landing page.
'We help businesses grow' means nothing. 'We've helped 200 restaurants increase online orders by 35%' means everything. Specific numbers, specific outcomes, specific audiences. Specificity builds credibility.
Most visitors won't read every word — they scan. Use short paragraphs, clear headings, bullet points, and bold text for key phrases. Make sure someone scanning your page in 10 seconds still understands your offer and can find the CTA button.
Now that you know what makes a good landing page, here's how to actually build one.
If you know HTML and CSS, you have full control over every pixel. But it takes time — even a simple landing page can take a full day to build, make responsive, and deploy. Best for developers or technical founders who want maximum flexibility.
Tools like WordPress, Wix, or Squarespace let you build pages with drag-and-drop editors. Faster than coding, but you're still picking templates, replacing placeholder text, configuring SEO settings, and making design decisions. Expect to spend a few hours getting it right.
Describe your business in a few sentences and let AI create your entire landing page — headline, copy, design, layout, and mobile responsiveness — in under a minute. You still have full control to edit anything through AI chat. This is what Landingsite.ai does.
The 7 essentials of a great landing page? Our AI builds all of them into every page it generates.
"Absolutely mind-blowing product! What used to take me hours and days on WordPress or Wix or Hostinger is now possible in minutes with LandingSite. I was amazed at the simplicity and speed that LandingSite provided to get me up and running. This is a game changer regardless of whether you are a business, agency or other organization. HIGHLY recommended."
"What a great discovery. Landingsite.ai is so simple and powerful. I created a mini site for our event in just a few minutes. The result is spectacular and stunning!"
"I've been building websites for 20 years and never imagined anything this good. From start to live in 3 hours with all pages and a full blog section - what normally takes 6 weeks. The AI-produced content was so good I made almost no changes."
Tell our AI what your business does, who your landing page is for, and what action you want visitors to take. The more detail you give, the more targeted the result.
In under a minute, the AI generates a complete landing page with a compelling headline, persuasive copy, professional design, clear CTA, and mobile-responsive layout — all based on your description.
Preview your page, refine anything with AI chat, and publish to your own custom domain. Your landing page is live and ready to convert visitors.
Create for free. Publish from $12/month.
* $1 custom domain available for domains under $15. First year only. Must register within 1 year of purchasing subscription.
You've learned what makes a great landing page. Now let AI build one for you — with compelling copy, professional design, and mobile-responsive layout — in under a minute.
Create My Landing Page With AINo credit card required • 500,000+ websites created • Publish from $12/month
Tell us about your business and we'll generate a high-converting landing page for you in under a minute.
No credit card required • 500,000+ websites created • Publish from $12/month